Google Adsense is online Advertising program which is used from Website monetizing. We can use Google Adsense on Website, blogs, forums, mobile, YouTube, search engines and more. Google Adsense is CPC based publisher network. Now the question is what is CPC ?. It stands for Cost per Click but for more information about CPC i recommend you to read What is Cost Per Click Program ? Google Adsense offer earning based on per click that means when someone click on the ad place on web page then you will get earn. Google CPC rates are quite high and vary from Site to Siteand Location to Location. I have experience CPC upto $20 and even $0.01 for some regions. But overall performance is best as compare to other publisher networks . That’s why all big corporate blog also use Adsense for earning.

Now the question comes out why Google gives us Money for all this ? And  Why Google start this program ?. Hmm for every newbies this question make arise even in my mind also when i start my blogging carrier but i struggle a lot find our best guide about Adsense. But i don’t want my readers to struggle in the same way.

Google is top most web based company in the world. Google products include search engines, gmail, YouTube, Blogger, Maps, Drives, Picasa and Many more are used world wide. So that’s why all other brands, companies want to promote themselves on Google through ads. So Google start new program named as Google Adwords. But due to huge volume of Advertisers it becomes difficult for Google to serve all ads within their products according to Advertisers need. Just take an example when we search on Google, Just below a search engines Google show ads. Typically 2, 3 ads result can be shown which are paying higher CPC but what about 4th and other advertiser who are paying lesser for that particular keyword. In that conditions it become difficult for Google to serve all ads in there products. So they find out another way which is known as Google Adsense, In which Google gives approval to some quality websites, blogs which matches according to their policies. In that way Advertiser products start getting traffic from quality and similar websites. In short Google Adsense is working like 3rd party between Advertiser and Publisher. Google serves ads from Adwords and many other advertising partner networks through Google Adsense Publisher program. That means any webmaster can be part of this program for free.